Nature Play SA Social Media

Digital communications to help the South Australian community engage children in nature through outdoor learning and play

Established in 2014, Nature Play SA is a not-for-profit organisation that inspires South Australians to engage with nature in creative, sustainable, and meaningful ways. Key focus areas include mentoring educators and working with students and learning providers to prioritise outdoor learning opportunities. The organisation also engages thousands of families through events and experiences underpinned by nature awareness, immersion, and education. 

Claire Lock played a key role in building the organisation’s social media presence and influence as the former Events and Social Media Manager. From 2019 – 2022, NSC was responsible for leading the organisation’s social media strategy, working collaboratively with Nature Play SA staff to plan, create content, and manage Facebook and Instagram platforms. Throughout her time at the organisation, she liaised with Minka Creative Studio who designed graphic assets and supported campaign and email strategy.

Working together, Claire supported the organisation to build an engaged online community of 33 K Facebook followers and 15 K Instagram followers, an integral part of the organisation’s influence in driving societal change and inspiring community nature connection.